REALITY: Filipino farmers toil year round to produce some of the highest quality vegetables available with no assurance whether or not they will earn any income during harvest time.REALITY: Highland farmers bring their harvests to the trading post with no price knowledge beforehand.REALITY: Filipino farmers sometimes are forced to give away (even throw them away) their vegetables due to low market prices.We believe that there is a huge opportunity to solve the big problem of imbalance in supply and demand of vegetables in Metro Manila due to longstanding and widespread inefficiencies in the value chain.
With our tech-based platform, we aim to bring buyers closer to the producers leading to a more stable supply chain and lower prices for fresh produce while improving the income of the farmers.
We believe in every Filipino’s right to access good quality fresh produce at fair prices.
